In Los Angeles, a news outlet ‘superbloom’ is emerging

This week, Los Angeles residents browsing newsstands might have noticed a new paper tucked in among the usual copies of the Los Angeles Times and national dailies.

The California Post — the New York Post’s new West Coast venture — launched Monday, becoming the fifth local news initiative to pop up in Los Angeles in as many months. Since September, the city has seen the start of two outlets hosted on Substack, a newsletter, a digital startup and a tabloid. One more, a digital outlet, is expected to launch in the coming months.

“In the last year, we’ve seen this really delightful explosion of new startups and new models,” said Scott Woolley, the cofounder and editor-in-chief of one of the Substacks, L.A. Reported.