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A look at Webtoon's IP partnerships, as it struggles to gain traction in the US, which only accounts for ~10% of its sales despite having 155M+ MAUs globally (Sohee Kim/Bloomberg)

Mediagazer · last updated

Sohee Kim / Bloomberg:
A look at Webtoon’s IP partnerships, as it struggles to gain traction in the US, which only accounts for ~10% of its sales despite having 155M+ MAUs globally  —  The company that popularized scrolling web comics is tapping Spider-Man and Darth Vader as part of its most ambitious move yet to crack the US market.

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