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A look at VideoAmp, which claims ad spending based on its data rose from $300M annually to $3B over the past three years, and is considered a real Nielsen rival (Matt Craig/Forbes)

Mediagazer · last updated

Matt Craig / Forbes:
A look at VideoAmp, which claims ad spending based on its data rose from $300M annually to $3B over the past three years, and is considered a real Nielsen rival  —  With viewership data underpinning $60 billion in television advertising, an industry behemoth is suddenly facing questions about whether it is …

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