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A look at The Sun's video strategy, which includes a shift to longform news and sponsored lifestyle content; it has 6.4M YouTube subscribers on its main channel (Charlotte Tobitt/Press Gazette)

Mediagazer · last updated

Charlotte Tobitt / Press Gazette:
A look at The Sun’s video strategy, which includes a shift to longform news and sponsored lifestyle content; it has 6.4M YouTube subscribers on its main channel  —  The Sun has grown its video operation “even more aggressively” than planned in the past year.