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A look at the race to capture audiences with FIFA World Cup-related content on YouTube, podcasts, social media, and at live events, beyond live match broadcasts (Samuel Agini/Financial Times)

Mediagazer · last updated

Samuel Agini / Financial Times:
A look at the race to capture audiences with FIFA World Cup-related content on YouTube, podcasts, social media, and at live events, beyond live match broadcasts  —  YouTube, podcasts and live events are opening new ways to monetise the tournament  —  It is the moment football media companies …