A look at the race to capture audiences with FIFA World Cup-related content on YouTube, podcasts, social media, and at live events, beyond live match broadcasts (Samuel Agini/Financial Times)
Samuel Agini / Financial Times:
A look at the race to capture audiences with FIFA World Cup-related content on YouTube, podcasts, social media, and at live events, beyond live match broadcasts — YouTube, podcasts and live events are opening new ways to monetise the tournament — It is the moment football media companies …