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A look at the NYT's Wirecutter, which increased its staff from ~80 in 2019 to 180 today and more than tripled its traffic to 15M monthly readers in recent years (Bill Adair/Nieman Lab)

Mediagazer · last updated

Bill Adair / Nieman Lab:
A look at the NYT’s Wirecutter, which increased its staff from ~80 in 2019 to 180 today and more than tripled its traffic to 15M monthly readers in recent years  —  “One thing we’ve never figured out how to do is make a video of an air purifier test because it is so boring.

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