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A look at MicroCo, a Hollywood startup aiming to tap into the micro drama craze, as Chinese apps gain US traction with millions of downloads, per Sensor Tower (Brooks Barnes/New York Times)

Mediagazer · last updated

Brooks Barnes / New York Times:
A look at MicroCo, a Hollywood startup aiming to tap into the micro drama craze, as Chinese apps gain US traction with millions of downloads, per Sensor Tower  —  A new app will focus on super-short TV shows shot for phones, a bit like Quibi, an earlier app aimed at quick content.  —  Remember Quibi?