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A look at the economics of NBCU's NBA deal; sources say losses are projected at $500M to $1.4B per year at first and NBCU has averaged ~$130K per 30-second ad (Joe Flint/Wall Street Journal)

Mediagazer · last updated

Joe Flint / Wall Street Journal:
A look at the economics of NBCU’s NBA deal; sources say losses are projected at $500M to $1.4B per year at first and NBCU has averaged ~$130K per 30-second ad  —  Some senior NBCUniversal entertainment executives and Wall Street analysts have questioned the price and all that has to go right for the deal to be a success

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