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A look at the DNC's digital overhaul after its 2024 loss, including using a combative tone, faster approvals, a focus on video clips, and empowering "posters" (Max Tani/Semafor)

Mediagazer · last updated

Max Tani / Semafor:
A look at the DNC’s digital overhaul after its 2024 loss, including using a combative tone, faster approvals, a focus on video clips, and empowering “posters”  —  By January 2025, Paulina Mangubat knew the Democratic National Committee needed to change its digital communications approach dramatically.