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A look at Business Insider's shift from aggregation and toward scoops under EIC Jamie Heller; original content now makes up 80% of output, up from 40% in 2024 (Andrew Deck/Nieman Lab)

Mediagazer · last updated

Andrew Deck / Nieman Lab:
A look at Business Insider’s shift from aggregation and toward scoops under EIC Jamie Heller; original content now makes up 80% of output, up from 40% in 2024  —  Facing repeated layoffs and traffic declines, Business Insider turns its back on the aggregation business it pioneered.

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