A look at Alan's Universe, a YouTube channel for Gen Alpha with 98.3M subscribers that releases long-form, episodic videos as viewers shift to watching on TV (New York Times)
New York Times:
A look at Alan’s Universe, a YouTube channel for Gen Alpha with 98.3M subscribers that releases long-form, episodic videos as viewers shift to watching on TV — As Gen Alpha’s attention drifts from TV and movies, video creators like Alan Chikin Chow are eager to fill the void.