Local Video Providers Offered Progrmamatic TV Tool

MediaPost.com: MediaDailyNews · last updated October 20, 2026 – 6:47 PM

Ateme has formed a partnership with Viamedia to make programmatic TV advertising accessible to independent and regional video service providers, SVG News reports. Those local providers need a tool that can unite monetization technology and advertiser demand, the companies argue. “Many operators understand the value of dynamic ad insertion and targeted advertising but struggle with the complexity of deploying and running a complete monetization ecosystem,” says Remi Beaudouin, chief strategy officer at Ateme.

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