With Local Public apps, stations aim to build loyalty with more streamers
A new streaming app that gives public TV stations more customization tools has launched in Washington, D.C., and is coming soon to at least nine other cities.
The app, WETA+, was developed for WETA by Cascade PBS, the Seattle-based station that’s leading a streaming initiative now known as Local Public. The software application is built on top of PBS’ streaming technology and gives stations more flexibility to enhance the user experience.