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With Local Public apps, stations aim to build loyalty with more streamers

Current · Julian Wyllie · last updated

A new streaming app that gives public TV stations more customization tools has launched in Washington, D.C., and is coming soon to at least nine other cities.

The app, WETA+, was developed for WETA by Cascade PBS, the Seattle-based station that’s leading a streaming initiative now known as Local Public. The software application is built on top of PBS’ streaming technology and gives stations more flexibility to enhance the user experience.

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