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LinkedIn Unveils Business Ad Team Called BrandWorks

MediaPost.com: MediaDailyNews · last updated
LinkedIn has debuted a team of marketing experts called BrandWorks that it expects to hit an annualized run rate of $100 million in the next fiscal year, Reuters reports. The goal is to deliver higher-performing ad campaigns for business advertisers such as software giant SAP and website hosting platform Webflow. Since launching BrandWorks internally in March, LinkedIn has increased the team’s size by 60%.