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LGBTQ+ publishers grapple with a Pride Month ad spend slowdown

Digiday · Sara Guaglione · last updated

LGBTQ+-focused publishers faced a tougher-than-usual Pride month this June, as ad dollars failed to materialize. 

Some saw fewer new advertisers and lower ad spend this Pride month compared to last year. 

Execs at four LGBTQ+-focused publishers Digiday spoke to attributed the slowdowns and pullbacks to the current social and political climate. 

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