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Lego is building up an in-house programmatic media buying team and hiring programmatic staff in the US and Denmark, part of a trend of companies going in-house (Sam Bradley/Digiday)

Mediagazer · last updated

Sam Bradley / Digiday:
Lego is building up an in-house programmatic media buying team and hiring programmatic staff in the US and Denmark, part of a trend of companies going in-house  —  Lego is building up an in-house programmatic media buying team and hiring programmatic experts in the United States and Denmark.