Lego is building up an in-house programmatic media buying team and hiring programmatic staff in the US and Denmark, part of a trend of companies going in-house (Sam Bradley/Digiday)
Sam Bradley / Digiday:
Lego is building up an in-house programmatic media buying team and hiring programmatic staff in the US and Denmark, part of a trend of companies going in-house — Lego is building up an in-house programmatic media buying team and hiring programmatic experts in the United States and Denmark.