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Leaked documents show Instagram’s plan to win back teens

The Washington Post · Naomi Nix · last updated

The company pursued a yearslong strategy to win teens back even after critics said it wasn’t safe, records show.

Two weeks after dozens of state attorneys general sued Meta for allegedly getting adolescents addicted to its platforms and jeopardizing their safety, Instagram head Adam Mosseri posted an internal memo pushing his employees to pursue one overarching goal: bring more teens to Instagram.

“As you are building out your 2024 plans, I’m asking that the business teams stay laser focused on 1) teens, particularly in developed markets and 2) Threads, and in that order,” Mosseri wrote in the Nov. 6, 2023, memo.

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