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From lawsuits to lobbying: How publishers are fighting AI

Digiday · Jessica Davies · last updated

We may be closing out 2025, but publishers aren’t retreating from the battle of AI search — some are escalating it, and they expect the fight to stretch deep into 2026. 

This week, a U.K. coalition comprised of the Independent Publishers Alliance, non-profit tech-justice company Foxglove, and non-profit advocacy group Movement for the Open Web revealed that they have kicked off a lobbying effort with the Department of Justice, in the hope that the U.S. regulator will hear their evidence for why and how Google’s AI Overviews has caused “substantial and irreparable harm” to independent publishers’ traffic and revenue. 

The coalition already filed a complaint with the U.K. regulator Competition Markets Authority (CMA) and the European Commission in June and July, respectively, regarding Google’s introduction of AI Overviews and AI Mode in its search, alleging that it has excluded rival publishers and preferred its own answers in the search engine results.

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