News

Larry Ellison's latest craze: Vectorizing all the customers

The Register · last updated

If you’re an Oracle customer – throw a pebble into a crowd of 100 CIOs and you’re bound to hit one – then Big Red has vectorized you. Or, more accurately, it has vectorized your data, according to Larry Ellison, co-founder and CTO, who lobbed about the terminology in this week’s conference keynote as if it conferred some sort of mystical technological incantation.

“The Oracle database can vectorize anything that’s in an Oracle database, a different database, a different cloud, and make that data easily accessible to the AI model for reasoning,” Ellison said during his keynote at Oracle AI World, its annual Las Vegas shindig.

“The first thing that Oracle did [was take] private data and [make] it accessible to AI models. We took all of our customer data and we vectorized it.”

Whether customers fancied being vectorized is apparently immaterial. When Oracle wants to do something, it does it. Progress waits for no one’s consent.

So why the vectorization obsession? Ellison explained to his audience of customers and channel partners that Big Red wanted to ask its “reasoning models” what products customers are likely to buy in the next six months.

Related Knowledge Center: Digital privacy and data security

State of Play

If you’re online, you’re generating a constant stream of information about yourself — sometimes voluntarily, sometimes unwittingly — that is assembled and used to craft your online experience. And generate wealth for data brokers. Meanwhile, designers and managers of the digital infrastructure on which the world depends are engaged in a never-ending effort to thwart attempts, by both criminal enterprises and state actors, to exploit vulnerabilities in those systems.   

Signalgate | State surveillance


More informationabout Digital privacy and data security