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LADbible launches Betches, the US women's media brand it acquired in 2023, in the UK aiming to fill a "gap in the market" for Gen Z and millennial women (Charlotte Tobitt/Press Gazette)

Mediagazer · last updated

Charlotte Tobitt / Press Gazette:
LADbible launches Betches, the US women’s media brand it acquired in 2023, in the UK aiming to fill a “gap in the market” for Gen Z and millennial women  —  Ladbible Group acquired Betches in 2023 to give it a foothold in the US market.  —  US women’s media brand Betches …