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Labour MP’s video explaining UK debt with biscuits racks up 3.3m views

Media | The Guardian · Eleni Courea Political correspondent · last updated

Glasgow South MP Gordon McKee leading trend as politicians find traditional ways to reach voters no longer work

A perennial head-scratcher for progressives is how to craft a simple, compelling message on the economy. One Labour MP found the answer in a few packets of M&S biscuits.

Gordon McKee, who represents Glasgow South, has racked up more than 3.3m views on X with an 101-second video in which he demonstrates the UK’s debt to GDP ratio using stacks of custard creams and chocolate bourbons.

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