KPMG pulls report on AI usage due to apparent hallucinations
Once again, AI proves to be an unreliable source of information about AI.
Professional services firm KPMG has pulled a report titled, “Redefining excellence in the age of agentic AI,” after numerous organizations said the report’s claims about their AI usage were untrue.
Research group GPTZero identified a number of inaccuracies in the report, which was published in October 2025. GPTZero told the FT that the inaccuracies stemmed from AI hallucinations. In other words, the professional services firm appears to have used AI to help write a report about AI.
UBS, the UK’s National Health Service, Swiss Federal Railways, and Transport for London all told the FT that the report’s claims about their AI usage were either untrue or misleading. A KPMG spokesperson said the firm removed the report from its websites while conducting its own investigation.
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