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KPMG: the 12 largest media companies collectively spent ~$210B on content in 2024, up 4% YoY, led by Comcast/NBCUniversal at $37B and YouTube at $32B (Todd Spangler/Variety)

Mediagazer · last updated

Todd Spangler / Variety:
KPMG: the 12 largest media companies collectively spent ~$210B on content in 2024, up 4% YoY, led by Comcast/NBCUniversal at $37B and YouTube at $32B  —  The industry’s 12 biggest media and entertainment companies set another new content-spending record in 2024, paying out around $210 billion …

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