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‘Killer of trust’: social media groups fuel misinformation in UK, report finds

Media | The Guardian · Michael Savage Media editor · last updated

Investigation reveals more than 4.4 million people live in ‘news deserts’ that lack dedicated local reporting

Local social media groups are fuelling misinformation in areas with no reliable sources of news, according to an investigation that reveals the scale of fake news flowing to vulnerable communities across Britain.

Misinformation was nearly three times more common in areas with little or no recognised local journalism, according to a study of tens of thousands of posts seen by the Guardian. Immigration and Islamophobia were the most common topics of misinformation across Facebook and X.

 

Related Knowledge Center: Trust in news media

State of Play

In ancient media times, when newspapers made money and three network news behemoths roamed the land, a vast majority of Americans trusted what they saw on television and read in the paper. No more: The slide in trust that began in the 1970s continues to this day, with fewer and fewer people believing what they find in the news cacophony. 
 


More informationabout Trust in news media

Related Knowledge Center: State of the business model

State of Play

The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.

Artificial intelligence


More informationabout State of the business model