News

Karine Jean-Pierre and a Book Tour Most Authors Would Not Dream Of

NYT > Business > Media · Elisabeth Bumiller · last updated

White House press secretaries are supposed to know how to talk to the press. But that has not been evident this week for Karine Jean-Pierre, whose publicity tour for “Independent,” her book about her time behind the briefing room lectern of the Biden White House, has gone viral, and not in a good way.

It is possible, of course, that the adage that all publicity is good publicity will prove true and result in spectacular sales for her book, subtitled “A Look Inside a Broken White House, Outside the Party Lines.”

But so far Ms. Jean-Pierre, who as Mr. Biden’s press secretary relied heavily on talking points although without the insults from the podium common today, has come across in interviews as erratic and defensive rather than as a forceful champion for her old boss.

Her attempts to defend him have come at a difficult time for Democrats, who are not eager to revisit the debacle of last year. Her message has not been well received.

Related Knowledge Center: Inside the newsroom

State of Play

As newsrooms struggle with rickety business models and precarious finances — as well as new technologies —  they are deploying an array of editorial responses. 

The Times and its critics  |  Washington Post mortem    


More informationabout Inside the newsroom

Related Knowledge Center: Democracy and politics

State of Play

News organizations are scrambling to find a coverage approach that adequately informs the American public about the country’s slide from democracy to authoritarian rule.

The White House vs. the press


More informationabout Democracy and politics