Journalists are using AI. They should be talking to their audience about it.
Even as newsrooms are increasingly using the power of artificial intelligence in their reporting, research is telling them that AI makes their audience anxious and worried. It’s a potentially bad combination for audience trust — which isn’t so hot to begin with.
To help, MediaWise, the Poynter Institute’s media literacy initiative that focuses on online information, has created new tools for newsrooms to talk with their audiences about AI, both for ethical transparency and to demystify how AI is used. The effort was funded by Microsoft and was produced in collaboration with The Associated Press.
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