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Journalism's Conversion: Hybrid Reporters Will Need New Technical Skills And Traditional Values

MediaPost.com: video · Ray Schultz · last updated

The most valuable journalists will soon be “hybrids” — those who are AI-literate while adhering to traditional newsroom values, judging by The Future Newsroom, a study from Trint.  

Reporters will need these technical skills within the next one to three years:

  • Digital verification & fact-checking techniques — 87%
  • AI prompt engineering & optimization — 70%
  • Data analysis & interpretation — 61%
  • Audio/video production & editing — 57%
  • Understanding of algorithmic content distribution — 57%
  • Audience analytics & engagement metrics — 43%
  • Social media strategy & platform management — 43%
  • SEO & contact optimization — 33%
  • Digital security & privacy protection — 35%
  • Basic coding/programmatic skills — 30%

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