News commentary

Journalism is facing its crisis moment with AI. It might not be a bad thing.

Poynter · Ren LaForme · last updated

After decades of navigating technological upheavals, the battered and resilient news industry is realizing it’s time to raise its gloves once more — this time against an insurgent troupe of artificial intelligence companies.

While doomsdayers have long predicted that AI would threaten journalism, it’s finally feeling real this month as reports emerge of a sharp decline in search traffic — a once-reliable source that brings an audience to news sites.

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On top of a failing business model, newsrooms must navigate the powerful — and not fully reliable — new capabilities of artificial intelligence and the deployment of large language models.

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Related Knowledge Center: State of the business model

State of Play

The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.

Artificial intelligence


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Related Knowledge Center: Inside the newsroom

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As newsrooms struggle with rickety business models and precarious finances — as well as new technologies —  they are deploying an array of editorial responses. 

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