News commentary

Journalism is facing its crisis moment with AI. It might not be a bad thing.

Poynter · Ren LaForme · last updated

After decades of navigating technological upheavals, the battered and resilient news industry is realizing it’s time to raise its gloves once more — this time against an insurgent troupe of artificial intelligence companies.

While doomsdayers have long predicted that AI would threaten journalism, it’s finally feeling real this month as reports emerge of a sharp decline in search traffic — a once-reliable source that brings an audience to news sites.

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