Journalism in the Age of Techno-Kings

How Elon Musk is colonizing the future.

Before Elon Musk, there was Henry Ford: an attention-seeking car manufacturer, newspaper owner, and media celebrity who pushed reactionary views on the public and transformed society around his business interests. “Fordism” was more than a mode of production, it was a way of organizing society, involving large factories, nuclear families, stable employment, and affordable cars, refrigerators, and televisions.

In a new book, Muskism, Ben Tarnoff, a technology writer, and Quinn Slobodian, a historian at Boston University, analyze Musk in similar terms, as a maverick businessman who stands for a new type of society and a new social contract. They find that “Muskism” provides a far more dystopian package than Fordism’s offering. It is a world of strict and unforgiving hierarchies where governments exist in symbiotic relationship with Silicon Valley, social welfare erodes, and Musk is a self-appointed “techno-king.” Want safety or stability? Buy a Cybertruck.