James Murdoch’s Company Said to Be in Talks to Acquire Major Parts of Vox Media
A deal for Vox Media, which generates more than $80 million through podcasts alone, would elevate Mr. Murdoch’s company, Lupa Systems, as a major player in U.S. media.
Lupa Systems, the company controlled by the media scion James Murdoch, is in talks to acquire major parts of Vox Media, the parent company of New York magazine and a podcast network with prominent hosts like Kara Swisher and Scott Galloway, according to two people with knowledge of the discussions.
Vox Media has been weighing its future for months, including a sale of all or parts of its business. The sale process has drawn multiple potential suitors, including the media company Versant, and it is still possible Vox Media will sell to another acquirer, take on investment or decide not to sell.
Related Knowledge Center: State of the business model
The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.