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With its third issue, audio magazine Signal Hill is transmitting further than ever

Nieman Lab · Neel Dhanesha · last updated

When the podcast Signal Hill launched last year, I was immediately struck by its formatting. Instead of seasons, it launches issues; episodes, which vary in length from less than two minutes to more than an hour, are broken down by type, like “dispatch” and “feature” and “profile.” It looks, in other words, like a magazine laid out in a podcast feed; it even includes editors’ notes and letters to the editors. The stories range widely: there’s a Talk of the Town-ish piece in which kids in the town of Madrid, New Mexico, literally talked to people all over town; a feature about lutes from writer and Great British Bake-Off runner-up Ruby Tandoh; and an essay about the Native American occupation of Alcatraz, contrasted with the Apollo 11 moon landing (which happened at the same time). No two stories are alike, just as no two pieces in a print magazine are alike.

I’ve been following Signal Hill since the beginning; last year, when Nieman Storyboard editor Mark Armstrong asked us for recommendations, I wrote that Signal Hill was “beautiful, weird, and mesmerizing,” and “the kind of stuff that made me want to be a journalist in the first place.” That remains true, but in the year since its launch the audio magazine has grown up. What started as an experiment is now on its third issue, which launched this month, and is even being broadcast on the radio.

At a time when documentary audio has contracted dramatically, Signal Hill seems to be the rare expansion. To learn more, I spoke with co-founders and editors-in-chief Jackson Roach and Liza Yeager over Zoom. Our conversation has been edited for length and clarity.

We’ve considered it, but we can’t do bonus episodes that are at all the thing that Signal Hill is because every story takes eight months or more to make. It’s just so much labor. We haven’t completely ruled out doing some kind of lower-lift audio bonus for subscribers. We have a paywalled newsletter that our subscribers get, where we all write about different kinds of art that’s inspiring us and inspiring Signal Hill. So that’s kind of our answer to that for the moment.

In some ways Signal Hill reminds me of Audio Flux, which launched around the same time and is also focused on craft but has a very different output: while you’re doing these long documentary pieces, Fluxworks are always three minutes long. Do you think the space for non-corporate, craft-obsessed work is expanding again?

Yeager: When Signal Hill started, it was really at a low point. This is my fake economic theory, but I do have this feeling that when everyone suddenly no longer had these big institutional radio jobs, they went “okay, I guess I’ll do my weird thing now.” It’s a lot less dark than it was for the last few years. The space has opened up, and that’s so cool.

For a long time I had just stopped finding space to make stories like that. It was such a vicious cycle, the corporate thing, because if you’re trying to make it fast to make money, it won’t be good, and then people won’t listen to it, and then it won’t make money, and on and on. But if you give up on the goal of making it to make money, you suddenly have a lot more space.

Roach: When we put out the first issue, which we had worked really hard on, we didn’t know if it would work. We stayed up all night for a few nights before we released it, putting the finishing touches on it, and when it came out it was so good that it short-circuited the part of my brain that made it impossible to like the things I’ve worked on in the past. It was the first time I’ve really felt like that, and I started saying that it sort of feels like the work of my life, which is maybe a little bit crazy. But I’ve never had this level of meaningful depth of both creative community and real care. I feel so lucky that we found ourselves in this set of random historical conditions that made it a little bit possible for us to try it, and that it’s working out all right.

Signal Hill Issue One cover art by Molly Hastings, courtesy of Signal Hill.

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