‘It’s dead’: Publisher confessions on the future of Google’s Privacy Sandbox
While Google insists Privacy Sandbox is still moving forward, publishers say the writing’s on the wall: with little incentive left to support it, the Privacy Sandbox is effectively dead.
While no one is celebrating the slow fade of a product that once carried such well-meaning intent, there’s a quiet sense of relief that CPMs won’t be falling off a cliff any time soon.
Google has said publicly that for now, it will continue with Sandbox, but Digiday asked a range of publishers about their thoughts on its future, and the consensus was that without the incentive of Google deprecating third-party cookies, there isn’t much point.
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Related Knowledge Center: Digital privacy and data security
If you’re online, you’re generating a constant stream of information about yourself — sometimes voluntarily, sometimes unwittingly — that is assembled and used to craft your online experience. And generate wealth for data brokers. Meanwhile, designers and managers of the digital infrastructure on which the world depends are engaged in a never-ending effort to thwart attempts, by both criminal enterprises and state actors, to exploit vulnerabilities in those systems.
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