Introducing The Article as Homepage Toolkit
Because the homepage isn’t dead — it just moved
In today’s digital landscape, more readers enter news sites through article pages rather than homepages. Yet, many article pages aren’t designed to serve as the best first impression of a newsroom. The Article as Homepage Toolkit helps you rethink article pages to better engage audiences, drive revenue, and encourage deeper reader relationships.
Inside the toolkit are guidance and templates for:
- A/B Testing Strategies – How to test and optimize article pages for engagement and conversions.
- Revenue Models – Best practices for ads, subscriptions, and donation asks within articles.
- Case Studies & Tools – Insights from real-world experiments and free/affordable tools for implementation.
By using this toolkit, newsrooms can turn article pages into powerful entry points—strengthening their business models while also improving reader experience.
Explore The Article as Homepage Toolkit and start optimizing your newsroom’s most-visited pages.
Cite this article
Partida, Alex (2025, Feb. 26). Introducing The Article as Homepage Toolkit. Reynolds Journalism Institute. Retrieved from: https://rjionline.org/news/introducing-the-article-as-homepage-toolkit/
Related Knowledge Center: Theoretical journalism
Journalism as a profitable product has been in decline for years, raising the questions of what the news is for and what people are willing to pay for.