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Interviews with several publishers in the US and the UK indicate they are preparing for "Google Zero", the decline in traffic due to AI Mode and AI Overviews (Daniel Thomas/Financial Times)

Mediagazer · last updated

Daniel Thomas / Financial Times:
Interviews with several publishers in the US and the UK indicate they are preparing for “Google Zero”, the decline in traffic due to AI Mode and AI Overviews  —  Media groups explore new ways of reaching readers and making money amid arrival of AI tools that affect clicks