Interview with WPP CEO Cindy Rose, who says AI puts pressure on the ad agency's pricing and WPP has 10K data scientists and software engineers and 12K creatives (Daniel Thomas/Financial Times)
Daniel Thomas / Financial Times:
Interview with WPP CEO Cindy Rose, who says AI puts pressure on the ad agency’s pricing and WPP has 10K data scientists and software engineers and 12K creatives — Advertising group’s new CEO plans restructuring and says traditional agency model is from a ‘bygone era’