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Interview with WPP CEO Cindy Rose, who says AI puts pressure on the ad agency's pricing and WPP has 10K data scientists and software engineers and 12K creatives (Daniel Thomas/Financial Times)

Mediagazer · last updated

Daniel Thomas / Financial Times:
Interview with WPP CEO Cindy Rose, who says AI puts pressure on the ad agency’s pricing and WPP has 10K data scientists and software engineers and 12K creatives  —  Advertising group’s new CEO plans restructuring and says traditional agency model is from a ‘bygone era’