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In an interview, Atlantic CEO Nicholas Thompson says the number of subscribers the outlet gets from Google traffic has grown even as referral traffic has fallen (Peter Kafka/Business Insider)

Mediagazer · last updated

Peter Kafka / Business Insider:
In an interview, Atlantic CEO Nicholas Thompson says the number of subscribers the outlet gets from Google traffic has grown even as referral traffic has fallen  —  Running a great magazine is hard.  So is turning a money-losing magazine into a profit center.  —  Nicholas Thompson has done both.

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