Instagram Reels can be 3 minutes long now

The Verge · KRISTEN RADTKE · last updated January 18, 2025 – 3:42 PM

Instagram will now let you upload Reels that are up to 3 minutes long, doubling the 90-second limit the platform had in place before, Instagram boss Adam Mosseri announced today.

Related Knowledge Center: Social media

State of Play

Social media platforms are the source of news for millions of people — and they have a fraught and ever-shifting relationship with the enterprises that provide that news.

The TikTok ban | The Meta-FTC trial

More informationabout Social media

here today, more tomorrow

We’ve launched briefing.center with a focus on the press and media.

And we’ve added Citizen Cartwright, a daily quick-read news summary by veteran Washington journalist Linda Cartwright. We’ve also created a new voting rights knowledge center for Citizen Cartwright subscribers. (You can sign up for a dedicated morning email at citizencartwright.com.)

You can sign up here for full access to press and media and Citizen Cartwright on briefing.center.

You can use briefing.center as the center of your information management, or just one of your tools. We’re happy to discuss your information needs.