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Inside the 5-year strategy to create a paid CNN

Poynter · Rick Edmonds · last updated

CNN’s bumpy and oh-so-slow progress in inventing a paid version of itself provokes a question: Is there a long game at work here?

“I’m glad you asked that,” Alex MacCallum, the senior executive in charge of the project, told me in a recent interview. The answer is yes. A five-year strategic plan came together soon after she rejoined the company in March 2024. It is now in the first stages of rollout.

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Related Knowledge Center: State of the business model

State of Play

The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.

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