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Influencer Marketing’s M&A Streak Continues With Mavely Sale

The Wall Street Journal · last updated

Influencer and social-media marketing company Later said Friday that it had bought Mavely, a platform known for paying commissions to social-media creators for the sales they directly generate, for $250 million in cash and stock.

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Related Knowledge Center: Social media

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Social media platforms are the source of news for millions of people — and they have a fraught and ever-shifting relationship with the enterprises that provide that news.

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Related Knowledge Center: State of the business model

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The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.

Artificial intelligence

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