If It Breeds (Chaos), It Leads
In a first, Truth Social has taken the No. 2 slot — just behind Fox News — among right-wing news sites, thanks in large part to Trump’s chaotic messaging about the war in Iran.
“Truth Social was an anomaly,” explains right-wing news site traffic tracker TheRighting President Howard Polskin, noting that visits to the vast majority of the top 10 right-wing sites “dropped at an alarming rate, capping a three-month trend suggesting that the war in Iran is not driving more traffic.”
Polskin attributes Truth Social’s ascendency to its role as Trump’s main channel for “communicating his increasingly erratic strategy about the war and his often chaotic world view.”
While there is still a huge gap between No. 1 and No. 2 in terms of total traffic volume (see top 20 sites analysis below), Truth Social now has about a fifth of Fox News’ monthly traffic and is twice the size of No. 3 Breitbart’s.
Related Knowledge Center: State of the business model
The traditional journalism business model has long since collapsed, and news organizations have shrunk or disappeared entirely. While a number of promising experiments are under way, the public has not shown a willingness to buy what news organizations are selling.
Related Knowledge Center: Social media
Social media platforms are the source of news for millions of people — and they have a fraught and ever-shifting relationship with the enterprises that provide that news.
The TikTok ban | The Meta-FTC trial