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IAB survey: 86% of digital ad buyers use or plan to use generative AI for video ad creation, and expect it will account for 40% of all video ads by 2026 (Matthew Keys/TheDesk.net)

Mediagazer · last updated

Matthew Keys / TheDesk.net:
IAB survey: 86% of digital ad buyers use or plan to use generative AI for video ad creation, and expect it will account for 40% of all video ads by 2026  —  More than half of advertisers are using generative AI to create spots, the IAB concludes in its latest report.

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