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IAB announces a tool that lets device manufacturers confirm that ad impressions are associated with real devices; Google, Apple, and Amazon have signed on (Anthony Vargas/AdExchanger)

Mediagazer · last updated

Anthony Vargas / AdExchanger:
IAB announces a tool that lets device manufacturers confirm that ad impressions are associated with real devices; Google, Apple, and Amazon have signed on  —  How do you make sure you’re serving ads to real connected TVs and not spoofed devices?  Get the manufacturers to confirm they’re legit.

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