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I tried to make my dog go viral on social media – it taught me more than I expected

Media | The Guardian · Caitlin Cassidy · last updated

Making a star of Murphy the labrador seemed like a harmless and plausible quest. But I hadn’t reckoned with all kinds of costs

Eddie sits at a cafe dressed in a turtleneck and blue beret. “On a scale of 10-10, rate how good I look,” the caption to his post reads.

The socialite’s page is full of candid content: enjoying a doughnut at a popular Melbourne brunch spot, relaxing in a chic robe and celebrating a paid “staycation” at the Hyatt House in Melbourne, adorned in a leopard print outfit.

 

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