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I Tested How Well AI Tools Work for Journalism

Columbia Journalism Review · Hilke Schellmann · last updated

Journalists now have access to an abundance of AI tools on the market that promise to assist with tasks such as transcription, note-taking, summarization, research, and data analysis. Are these tools trustworthy enough for use in the newsroom?

There is not yet a clear answer to that question. While most news organizations have AI policies, the guidelines are typically abstract and broad, and do not address a journalist’s daily workflow. In the absence of precise standards—which should be developed as a community— journalists have largely been left to figure things out for themselves. Many reporters have defaulted to what Cynthia Tu, a data reporter and AI specialist at the nonprofit newsroom Sahan Journal, calls “vibe checks,” or playing around with tools to get a feel for whether they are useful or not.

Jeremy Merrill, a journalist at the Washington Post, used to spot-check AI tools to see which ones might work best for his data projects. But he realized his spot-check method was inadequate. “Vibes are not enough,” he said. “You’re not taking a good enough look at your real data. Is it 60 percent accurate? Seventy? Ninety-five? You just don’t know.”