I enjoy ASMR TikToks, but are they contributing to the climate crisis?

The Independent · The Independent · last updated January 23, 2022 – 5:40 AM

Celebrities are making their own ASMR videos, some to promote their products. It seems that I’m not the only one questioning the ethics of ASMR videos. In 2020, China clamped down on “eating influencers” by making food mukbangs, a type of content that originated in Korea, illegal. However, many ASMR videos use non-recyclable materials, such as sponges or floral floam, which present a new set of environmental challenges. Those who benefit from wonderfully bizarre ASMR videos do not seem deterred by the waste that occurs as a result of them and the potential environmental harm they are causing.

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