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Hype Williams Redefines The Good Life for JAY-Zs Cannabis

Highsnobiety · last updated
Ahead of 420, MONOGRAM, JAY-Zs cannabis company, has reimagined iconic photos by renowned mid-century American photographer Slim Aarons. Legendary director Hype Williams was tasked with recreating Aarons famed images for a contemporary, cannabis-friendly audience. Whether were smoking to inspire creativity or to celebrate an achievement, cannabis has a rightful place in modern-day culture, explained Williams. HOV has a vision for the industry that hes bringing to life through MONOGRAM. Hitting shelves on September 21, 2021, Slim Aarons: Style features nearly 50 previously unpublished photographs pulled straight from the Slim Aarons archive in London, offering a brand-new look into his legacy.
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