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How Wirecutter is expanding beyond search-dependent affiliate links into sponsored editorial franchises, podcasts, and YouTube shows, as AI reshapes discovery (Sara Guaglione/Digiday)

Mediagazer · last updated

Sara Guaglione / Digiday:
How Wirecutter is expanding beyond search-dependent affiliate links into sponsored editorial franchises, podcasts, and YouTube shows, as AI reshapes discovery  —  As AI transforms how consumers search and shop, Wirecutter wants to be more than a product review site built on affiliate links.