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How Walmart Could Team Up With TikTok and Instagram

The Information · Theo Wayt · last updated

When people want to buy a product promoted by an influencer on Instagram or YouTube, the process can be clunky, often involving a maze of affiliate links or switching between multiple apps. 

Now, Walmart is working to make social shopping smoother by having more checkouts happen inside social apps themselves, the company’s chief technology officer, Suresh Kumar, told me. That could potentially include deals to link shoppers’ Walmart accounts and payment information to services such as TikTok, Instagram or YouTube, so they can check out without having to go to Walmart’s website or app. 

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