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How TikTok keeps its users scrolling for hours a day

The Washington Post · last updated

More than 800 U.S. TikTok users shared their data with The Washington Post. We used it to find out why some people become power users, spending hours per day scrolling.

After a month, more than three-quarters of the users who had typically spent roughly 30 minutes per day on TikTok were now spending nearly twice that much time on the app, on average.

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