How TheSkimm, Once Deemed 'the Ivanka Trump of Newsletters,' Grew Into a Must-Read for Political Leaders on the Left—and Right

When Danielle Weisberg and Carly Zakin first launched TheSkimm, a daily news-digest email aimed at busy young women, back in 2012, media critics dismissed the conversational tone, mix of low and highbrow content, and use of memes. In 2017, Slate dubbed it “the Ivanka Trump of newsletters” that “treats its readers like they’ve never read an article, looked at a map, or accidentally seen a CNN segment in their dentists’ waiting rooms.” How times have changed: With more than 5 million active subscribers across its email products, according to Axios, TheSkimm has earned its reputation as a crucial media resource for female readers who are interested in the world. And TheSkimm itself is doing important things for that world.